Hollywood Studios offers several shops that sell non-Disney memorabilia. With shops (and attractions) for Indiana Jones, Muppets, and Star Wars merchandise, Disney expands the scope of the universe within the park. By including other franchises (not only in merchandising), Disney can give guests a more complete view of Hollywood. Guests know that Disney does not solely make up the film industry (though it may appear otherwise sometimes), and Disney’s acceptance of other franchises validates Disney’s illusion of Hollywood in this park. Hollywood Studios is unique in that, unlike the other Disney parks, the sole focus is not on Disney. It is here that Disney can try new things and not worry about potentially disturbing the nostalgia that guests have for some of the older people.

The force is strong with this attraction.

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